How do I make money with PPC Search Engines without spending a fortune in the process?

So how do you make the most money with your PPCSE without spending a fortune in the process?

By starting a specialty PPCSE!

Let me explain:
PPCSE like Overture.com and Findwhat.com pay millions on advertising, because their search engine targets everybody, or I should say, every topic. (I learnt along time ago, in marketing, if you target everybody, you target nobody.)

They get millions of hits everyday and millions of searches every month, that's why advertisers pay such high click prices.

So how do you get the big bids, without the big advertising budget and millions of searches?
Ok, here's the trick and hopefully when you finish reading this book, you will be able to start your own profitable PPCSE.

Since you can't afford to target every topic, we then pick one. Let's say for instance you have a passion for gambling, well then you would create your own gambling PPCSE. You would then get all sort's of advertisers like online casino's, to book writers who have the latest tips and tricks up for sale, and I guarantee you, it's a big field.


You could even narrow it down even further, to people whom like card games, but I think the gambling topic would be best.

Of course there are millions of topics you can choose from, but I will list a few here.

You could have a PPCSE on...
• Webmaster Resources

• Religion

• Country Specific - HOT!

• Region Specific - HOT - EG, New York

• Wedding Supplies

• Bed and Breakfasts

• Art's and Crafts

• Collectibles

• Gift Ideas

• Fitness and Health

• Travel and Travel Accessories

As you can see, every topic could have it's own PPCSE. The trick is to start one, make it profitable, than start another.