There are 3 reasons why people
don't buy from you..
1. They can't afford it...
This means they really can't afford what
your selling, no matter how bad they want it.
For A-level marketers, price as an objection
is no excuse, but in some cases, the money
just isn't there
2. They don't believe you...
Let's face it, people are skeptical in
nature, and tons of hype, big claims, and
broken promises has made "buyers beware"...
Your job as a marketer (you're a marketer no
matter what business you are in), is to make
sure people believe what you're saying...
This is done with guarantees, testimonials,
case studies, demonstrations, etc...
3. They don't want or need what you offer...
This one is a little tricky. Basically you
know whether or not you have a valuable product
and whether or not people should want or need it.
Your job is to make them aware of what's available
and educate them in a way that shows them the value
of what you have to offer...
They may need or want what you offer, and just don't
know it...
Keep these 3 things in mind whenever you are creating
and type of sales and marketing activities.
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